There are lots of social media platforms available to marketers today, and the ones you use can play a major role in your social media marketing success. Factors like your industry, audience, and brand can all influence the network you use.
A dental practice that uses social media marketing, for example, will likely use different platforms than a software-as-a-service (SaaS) provider. That’s why it’s essential to not only know the various social media networks available but also how they function for different sectors, audiences, and more.
Watch our video and keep reading to learn about the best social media platforms for businesses, including yours!
1. Facebook
Number of monthly users: 2+ billion
Demographics: Men and women, ages 18-65 or older
Facebook is the most popular social network in the world with more than two billion users. As a result, you can find just about anyone on Facebook, provided they have access to the Internet. That means almost everyone in your customer base has a Facebook account, which is why it's a top social media site for businesses.
With such a broad appeal, Facebook gives you the chance to turn your customer base into a community. You can share behind-the-scenes looks at your company, new deals on your services, and more by creating a simple Facebook page. It only takes a few minutes to create, and once you upload some photos, you can start reaching out to Facebook users for followers.
Photos, contests, questions, videos, and other short posts work exceptionally well on Facebook. You can also use text updates to keep your followers informed, but they won’t perform as well as your photos or videos. And you can always use your Facebook to promote new content that you’ve created to get visitors to your site.
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